One of the most explosive areas of growth in the field of higher education is currently in emerging international markets. In countries like India, Hong Kong, South Africa, and Malaysia, strong demand for education is outpacing government-sponsored options. In a traditional brick and mortar classrooms, there is literally not enough physical classroom space to accommodate the growing populations of these countries, and universities are having to turn away potential students as a result.
The ratio of students to teachers is very high, and the style of teaching is typically less interactive than what we are accustomed to in the US. In addition to these challenges, access to external information and supplementary content outside of class is typically limited.
The answer to all of these challenges can be found in video-based learning platforms. Video can help overcome the issues of overcrowding by enabling educational institutions to offer lecture content outside of the classroom. What’s more, the video is uniquely suited to make the educational process more effective because it can provide a much more engaging way to communicate than the standard form of rote lecture and note-taking. Higher education instructors who are using video to complement their lectures are finding that it is often a better, more immersive experience for students. As a visual platform, the video offers rich interactive capabilities that help boost engagement and improve learning outcomes.
It may actually be easier to implement video learning and other types of new technology platforms in emerging markets because there are less existing infrastructure and no legacy systems already in place. Starting from scratch is often faster, and provides an opportunity to build a better learning system from the ground up.
It’s entirely possible that emerging markets will eventually leapfrog other parts of the world in their adoption of video-based learning. They are adopting video at a quicker rate, just as they have with mobile technologies and other new platforms. Just as chat has virtually negated the need for email in China, a video may actually circumvent the necessity of building more physical education infrastructure in these countries. People in emerging markets are often more receptive to new types of content, both from local and international sources. The video will eventually provide emerging markets with access to educational content from the very best professors and universities in the world. It will level the playing field in powerful ways that were previously impossible.
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