As any good educator knows, the amount of time spent preparing for the classroom experience far exceeds the time actually spent in class. Similarly, for many students, it takes quite a bit of time outside the classroom to fully absorb and understand the material that you present in class. Some may need a few repetitions, and others may need the material to be presented in a variety of ways before they can fully absorb the material.
Video can address all of these concerns. It enhances traditional classroom teaching by allowing students to virtually re-live their classroom experience on anytime, anywhere basis. It also allows instructors to supplement lectures with other types of media and materials.
Video also provides an opportunity for great instructors to receive more recognition for their work by expanding their audience and enabling them to reach beyond the classroom to build their name. There was a time when the only avenue for advancement was through traditional publishing, and the pressure to publish was often fierce. But in the era of real-time web-based communications, their other many other channels of distribution available, and there is already an immediate audience waiting for 18-minute video clips.
Just witness the way TED has been transformed from an annual conference to a rich library of content available for consumption by people who never would have previously been able to access it. In the age of the digital device, the video has become the content medium of choice, and there is an insatiable appetite for more of it every day.
Educators can attain a higher level of notoriety by making their educational content available through video, thereby building their own personal brands and gaining recognition for their fantastic work. Personalities like Sal Khan, have built the entire careers upon making and distributing video. And if the content is branded by a university, it’s a win-win for everyone involved.
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